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ISO - Merchant Benefits

• Stored Value Cards build customer loyalty, bringing additional retail traffic and increased revenues. This consumer product has inherent promotional value.
  
  
• Private Labeling builds brand equity - a continual reminder to the consumer where to shop or the organization they are part of.
  
  
• Merchants accepting the card reduce cash on hand requirements and credit card fees.
  
  
• Merchants or ISO's offering the Card distinguish themselves from their competition by offering and additional value added consumer service.
  
  
• The Cardlinx Stored Value Card is accepted everywhere MasterCard and Cirrus are located worldwide.

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